Representing the most meaningful, unbiased, institutional research

Spartan Research's main goal is to relinquish its research vendors of all of the laborious and time-consuming functions of running a business that takes time away from doing what research vendors do best — research. By accomplishing this, Spartan enables its research vendors to produce high-quality competitive research that enables them to reach their desired revenue goals in the shortest practicable time period.

Existing Buy-Side Relationships — Since 1996 Spartan Research has established and maintains existing relationships with a large number of buy-side clients and prospective clients. We can open doors for research vendors into the offices of buy-side decision makers. We maintain a proprietary database profiling buy-side decision makers and their historical independent research purchasing behavior. Obtaining an audience with the appropriate decision makers is the single most important part of the independent research business — it is irrelevant how good a research product may be if an audience with prospective clients cannot be obtained.

Sales & Marketing — The Spartan sales staff proactively sells its research vendors' products. Unlike a passive marketing organization that merely aggregates a large number of research vendors onto one platform, our sales associates proactively seek out potential clients each day with the goal of maximizing revenues through the shortest possible sales cycle. We are a highly regarded boutique firm among the buy-side community with a well-earned reputation of being aligned with a selective group of top-tier independent research vendors. Spartan's non-brokerage model has enabled us to establish a vast network of sales people at soft-dollar brokers — we currently communicate with over 150 soft dollar sales people.

Fulfillment & Retention Services — Spartan Research provides fulfillment services to its research vendors. We maintain long-established relationships with the sales and administrative staffs in the brokerage community and employ proprietary techniques to ensure the expeditious approval and payment of all broker invoices. We maintain a proprietary database of the payment history of institutional buy-side clients — armed with this information, we understand the cornerstones of client invoicing: who, when, and why. By implementing our proprietary invoicing techniques we ensure the highest client retention rates. Spartan provides fulfillment, retention, and client management services to the pre-existing client base of its research vendors as an additional service.

Client Service & Product Development — Spartan Research provides client relationship management services to all its research clients. Our associates make themselves available to answer any research service questions a client may have and maintain an extensive client management database with copious notes relating to all client and prospective client conversations. Spartan continuously assists its research vendors with product development — clients are much more candid with a third-party representation company than when speaking directly with the research vendor. This accelerates the product development process, allowing the research vendor to be on the cutting edge of what clients perceive to deliver the greatest incremental value. Spartan also assists research vendors in the area of pricing, quickly assessing the pricing “sweet spot” for each research offering.

In today's competitive brokerage environment brokers are constantly searching for ways to differentiate their offerings to the buy-side community. As a result, brokers are increasingly looking towards independent research to augment their proprietary research offerings. Since 1996, Spartan Research has consulted with brokers in various capacities to augment and enhance their existing proprietary research offerings by interweaving unique independent research into each broker's current research offerings. This effort creates a more comprehensive and compelling research mosaic for the broker.

Spartan's consultancy goes far beyond research product identification, evaluation, and placement. Once the appropriate independent research has been selected, our professional sales team then works closely with the brokers to monetize their relationships with the buy-side community through the sales of selected independent research products. Our sales professionals train brokerage personnel on the research so that the brokerage personnel can knowledgeably introduce the selected research to their buy-side clients. Once the introduction has been made, a Spartan salesperson then communicates the necessary product information to the potential research client. Once the client has selected a research product for purchase, our personnel will continue to support the client after the point-of-sale by adding an additional layer of client support to both the broker and the research provider.

Whether it is a large broker endeavoring to monetize existing relationships or a smaller broker endeavoring to build a business by attracting new clients with unique offerings, Spartan has led the way as a pioneer in the independent research representation and consulting space. Our unique non-brokerage representation model has allowed us to work collectively with brokers wishing to leverage Spartan's core competency of identifying truly unique independent research and effectively placing the research with the appropriate buy-side clients.